Flair Writing Industries was founded in 2016 and produces and sells writing devices such as calculators, pens, and stationery. It has expanded into the fabrication of steel bottles and houseware items, capitalising on its manufacturing capabilities and current clientele in the writing and creative instruments industry.

328.30 million, or 25.18%, of the 1,303.60 million pens that Flair Writing sold in FY 2023 were exported, while 975.30 million, or 74.82%, were sold domestically. According to CRISIL, the company had the largest 162 distributor/dealer and wholesaler/retailer network in the writing instruments segment in India when compared to other major organised players in the industry like DOMS, Camlin, Linc, and Luxor. This network consisted of roughly 31,5,000 wholesalers/retailers and 7,700 distributors/dealers.
Flair Writing Industries products are sold under its ‘Flair’ brand, its principal brands ‘Hauser’ and ‘Pierre Cardin’ and the company has recently introduced ‘ZOOX’ in India. Flair Writing offered 699 different products as of 31 March 2023.