Based on its market share in Fiscal 2022, Credo Brands Marketing is one of the top domestic brands in India’s mid-premium and premium men’s casual wear categories. The business is dedicated to provide customers with a meaningful wardrobe solution for a range of life events. Its product line, which meets demand for apparel all year round, consists of shirts, t-shirts, jeans and chinos. The patterns are made to follow the latest fashion trends while maintaining a young appeal.

The products can be obtained via a vast multichannel distribution network that has been developed over time, which includes large format stores (LFSs), multi-brand outlets (MBOs), and exclusive brand outlets (EBOs). They are also accessible via internet platforms, such as the business website and other e-commerce sites. Product accessibility across categories is guaranteed by this well-thought-out multichannel presence via customers’ chosen shopping channels.

As of May 31, 2023, Credo Brands Marketing has 1,773 touchpoints—379 Exclusive Brand Outlets (EBOs), 89 Large Format Stores (LFSs), and 1,305 Multi-Brand Outlets—spread across India (MBOs). It covers Tier-3 cities as well as big metropolises. Customers can enjoy a comprehensive shopping experience at the company’s well-established EBO network, which is positioned strategically around the country in high streets, malls, airports.

Out of the total 379 Exclusive Brand Outlets (EBOs) as of 31 May 2023, around 65.44% are situated on high streets, approximately 32.98% are located in malls, and about 1.58% of the EBOs are positioned in airports.