Vishal Mega Mart is a prominent retail chain designed to meet the diverse needs of middle- and lower-middle-income groups in India. The company offers a wide selection of products, encompassing its own labels and third-party brands, catering to both aspirational and day-to-day consumer requirements. Its portfolio is divided into three main categories: clothing, general merchandise, and fast-moving consumer goods (FMCG). With a presence spanning the nation, Vishal Mega Mart operates through 645 outlets, a mobile application, and an online platform, ensuring convenience and widespread accessibility.

The company is recognized as one of India’s fastest-growing and leading offline-first retailers, with a significant rise in profit after-tax from FY 2021 to FY 2024. Additionally, it is among the top two offline-first diversified retailers in the country based on same-store sales growth during this period. As of 30 September 2024, Vishal Mega Mart has built a comprehensive network of 645 stores, covering 414 cities across 28 states and two union territories in India.

India’s middle-income population has seen notable growth, increasing from approximately 201 million households in 2018 to around 225 million households (roughly 945 million individuals) in 2023. This expansion is largely attributed to rapid economic advancements, greater formal employment opportunities, and a shift from an agrarian economy towards industrial and service sectors.