FirstCry is India’s leading retail platform specializing in products for mothers, babies, and children, ranked by Gross Merchandise Value (GMV). The company is actively expanding its presence in international markets. In India, FirstCry’s parent company, Brainbees Solutions, distributes its products through an online platform, company-owned and franchisee-owned stores, as well as general trade retail outlets. FirstCry was founded in 2010 to address various parenting needs through commerce, content, community engagement, and education.

As of December 31, 2023, FirstCry’s platform offers over 1.5 million SKUs from 7,500 brands, including third-party Indian and global brands, as well as its own. The FirstCry mobile app in India has been downloaded over 120 million times by the end of 2023. The company operates 1,018 FirstCry and BabyHug stores in 508 cities across 28 states and five union territories in India, covering over 1.99 million square feet of retail space as of December 31, 2023.