Bazaar Style Retail is a well-known fashion retailer dominating West Bengal and Odisha’s organized value retail market. The company showed the fastest growth among value retailers between 2017 and 2023, both in store count and revenue, when compared to V2 Retail and V-Mart Retail. In Fiscal 2023, the company has the largest retail presence in Eastern India compared to these retailers.

As of 31 December 2023, the company operated 153 stores across 140 cities, covering a total area of 1.39 million square feet, primarily under the ‘Style Bazaar‘ brand. Bazaar Style Retail offers a variety of products, including apparel and general merchandise for all genders and age groups, as well as non-apparel and home furnishing items.

In the nine months ending 31 December 2023, Bazaar Style Retail opened 16 stores in its core markets of West Bengal, Odisha, Bihar, and Assam. Expanding into Uttar Pradesh, Jharkhand, Andhra Pradesh, Chhattisgarh, and Tripura, they launched 7 more stores. By Fiscal 2027, the value retail market in Eastern and Northern India is expected to reach 8,000 stores, with each retailer aiming for 800 to 1,000 stores.