Senco Gold IPO overview – The firm operates as a nationwide jewellery retail entity and stands as the foremost organized retailer in India’s eastern sector by store count. Senco Gold predominantly deals in gold and diamond jewellery, complemented by offerings in silver, platinum, precious and semi-precious stones, and various other metals. Additionally, the company provides costume jewellery, gold and silver bullion, as well as silverware.

Trading under the brand name “Senco Gold & Diamonds”, the company reaches customers through a diverse array of channels, including 75 Company Owned Outlets and 61 Franchisee Stores, as well as multiple online platforms. Boasting a collection exceeding 120,000 gold jewellery designs and over 69,000 diamond jewellery designs, Senco Gold presents a broad spectrum of handcrafted pieces. The majority of these creations are conceived and crafted in-house by their design team, working in tandem with skilled artisans both in Kolkata and nationwide. As of 31 March 2023, the company employed a specialized design unit comprising 20 professionals committed to innovating and delivering designs that resonate with customer preferences.